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Tickets

$30.00

The Lohr Family: Legendary Winegrowers 

Date:  Thursday, January 31st, 2019
Time: 12:15PM - 1:30PM

Location: 
Pirch Rancho Mirage 
71905 CA-111 suite b, 
Rancho Mirage, CA 92270

 

The Lohr Family: Legendary Winegrowers

 

Join Cynthia Lohr, co-owner of J. Lohr Vineyards & Wines and daughter of wine industry pioneer Jerry Lohr, for a special seminar and tasting.

 

Founded five decades ago and still family-owned and operated today, J. Lohr Vineyards & Wines has established itself as one of the industry’s most respected wine brands. Learn about the evolution of one of America’s favorite wineries and taste through a fantastic selection of wines hand selected for a small audience.

 

Cynthia Lohr spent some of her youth in the vineyards and at the wineries, absorbing aspects of the wine industry firsthand. As an adult, she chose her own path, establishing a reputation for excellence in strategic marketing and public relations, working with a who’s who of leading Internet and technology companies. In 2002, Cynthia joined the family business as director of communications for J. Lohr Vineyards & Wines, and in 2009, she was named marketing vice president. 

 

Cynthia’s efforts to champion the family business led to J. Lohr being recognized as the 2010 “American Winery of the Year” by Wine Enthusiast Magazine, and the notable partnership with the National Breast Cancer Foundation to support mammograms for women in need through sales of wines from Carol’s Vineyard. A deeply personal story to the Lohr family, Touching Lives has helped fund more than 6,500 mammograms for women who would otherwise be unable to afford them, and raise awareness for this important cause.

 

 

Beginning in 2016, Cynthia transitioned to the role of trade and brand advocate for J. Lohr, as is involved in numerous external organizations and internal initiatives. In this important capacity, Cynthia leverages her leadership positions as Advisory Board Member of Women of the Vine & Spirits and as Board Vice President for the Paso Robles CAB Collective, to support J. Lohr among both trade and consumer audiences along California’s Central Coast and beyond.

 


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